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Research shows that new born babies find it hard to focus and can see only 8-15 inches away and they respond best to high contrast images and colours. Black and white, being the maximum contrast, is much easier for the baby to see and perceive in the first few months after being born, specifically 0-4 months. The colour contrast sends the strongest visual signals to a newborn’s brain which helps their vision and stimulates brain development.Wrap your baby in pure softness. This 100% organic cotton swaddles in beautiful prints & colors get softer and softer with each wash.This generous swaddle size allows you to use it as a stroller and nursing cover, burp cloth, changing pad cover, tummy time blanket and as a scarf (once your baby has grown up.)